Privacy policy

Privacy Policy

Last Updated: October 2, 2026

We want to inform and empower you to exercise meaningful control over how your personal information is collected and used.

 This Privacy Policy explains how we process personal information provided and collected when you access or use our websites and any other online services where this Privacy Policy is posted (collectively, our “online services”). It also explains how we process personal information provided and collected when you interact with us offline, such as when you shop in our store or contact our customer service team.


In this Privacy Policy, personal information means information that relates to an identified or identifiable individual or as otherwise defined under applicable law.

We follow this Privacy Policy in accordance with applicable laws in the places where we operate. In some cases, we may provide supplemental terms specific to certain products and services and separate terms specific to certain regions. Supplemental terms are to be read in conjunction with this Privacy Policy, and region-specific terms apply separately. 

While we strive to manage various privacy laws consistently, some terms, obligations, and rights only apply or may be available to those who live in certain jurisdictions. Use of the term “right” in this Privacy Policy (and any supplements) is not intended to and shall not confer any legal rights or remedies on any person or party, and any such rights or remedies shall only exist to the extent expressly provided under applicable law. 

Notice at collection

While we encourage you to read our full Privacy Policy, this Notice is to provide you with timely notice, at or before the point of collection of personal information, about the categories of personal information to be collected from consumers, the purposes for which the personal information is collected or used, and whether personal information is “sold” or “shared” (as those terms may be defined by applicable privacy laws).

We hope you will use this Notice as a tool when choosing whether to engage with us or to request to limit certain uses of your personal information.

We collect the following types of personal information: 

  • Contact and registration information
  • Order details and payment information
  • Records of purchases and services requested
  • Customer service communications
  • Internet and network activity information
  • Online identifiers (cookies and similar technologies)
  • In-store video and security information

  • Inferences reflecting interests and preferences 

We collect personal information to:

  • Provide the products and services you purchase and request
  • Respond to your inquiries and provide customer service
  • Operate and improve online services 
  • Personalize online content and experiences
  • Market and advertise
  • Maintain safety in our store and combat illegal activities
  • Comply with legal obligations

We retain personal information for the length of time needed to fulfill the purposes for collection unless a longer retention period is required or permitted by applicable law.

Request to opt-out of certain uses of your personal information:

We may share personal information with other parties to provide analytics services and serve ads on our behalf targeted to your interests and based on your online activities. Information may be linked to your browser or device (like cookies and similar tracking technologies) and related to you if you have a customer account or interact with us in other ways. These parties may use the information for their own marketing and to offer products and services on our online services. 

Your personal information is not shared for money, but certain uses may be deemed the “sale” or “sharing” of personal information under applicable privacy laws.

 

Look for the “Your Privacy Choices” section located at the bottom of our website to opt out of these uses of your personal information.


Read more about other privacy rights and choices that may be available to you under the  “Your privacy rights and choices” section of this Privacy Policy.

Types of personal information we collect and sources

The types of personal information we collect about you depend on your interactions with us but typically consist of information you provide to us, information we generate and automatically collect on our online services, and information we receive from other sources.

Please be aware that if you do not allow us to collect certain personal information, we may not be able to provide certain products and services, and some products and services may not be able to take account of your interests and preferences.

Information you provide to us

  • Contact and registration information. We collect contact and registration information when you purchase, exchange, or return products, request services, create a customer account, redeem promotions, or interact with us for other products and services, such as your name, email address, phone number, billing and shipping address, clothing size and fit preferences, and other information you may choose to provide (like interests, date of birth, social media handle).
  • Transaction information.  We collect transaction information you provide when you purchase, exchange, or return products, request services, or redeem promotions, such as your order and service details and payment information. We may add to or combine information we have collected about you. For example, we may identify the region you live in so we can show you prices for products in your local currency and improve the accuracy of your shipping address.
  • Communications information. We collect and record communications information and content you provide when you sign up to receive marketing emails or texts and communicate with us about a customer service issue or to make other inquiries. For example, we collect and record information and content you provide to us over the phone or through online chat or when you communicate with us using any other service or communication method. This type of information includes your contact information, the date and time you contacted us, the content of your communications, and your communication method.  
  • Customer content. We collect information and content you choose to provide when you submit feedback or product reviews, respond to surveys, or interact with us on social media (such as when you tag us or our products). This may include information and content you choose to provide, such as opinions, feedback, photos, images, and social media profiles or handles.

 

Information we generate and automatically collect

  • Internal customer identifiers and commercial information. We generate internal customer identifiers (like a customer or account ID) to keep track of and manage your transactions and relationships with us and collect commercial information, such as records of products or services purchased, requested, considered, exchanged, or returned, and other purchasing or consuming histories and tendencies. We may draw inferences about you from the other types of information we collect reflecting your interests, preferences, online behaviors, and characteristics.
  • Internet and network activity information. We use automated information technologies to collect certain internet and network activity information (with your consent, when required by applicable law) when you access or use our online services. This type of information includes:
    • Identifiers that can be used to recognize you or a device over time and across different services (like browser ID, device ID, IP address, cookies and app tracking technologies, or other forms of persistent or probabilistic identifiers).
    • Information about your interactions with our online services and advertisements, including browsing activities and data that reflects the content you have accessed, clicked on, or viewed, and information about the websites or apps visited immediately before or after interacting with our online services.
    • Information about your computer or device, such as the browser version and device model. 

For more information about the use of automated information technologies for targeted advertising and how you can opt-out, please see the "Your privacy rights and choices" section of this Privacy Policy.

  • Safety and anti-theft information. In our retail store, we may collect video footage through security cameras to help maintain the safety and security of our customers, employees, store, and property, and to help prevent and investigate theft or other illegal activities.

  • De-identified data. We may generate and use de-identified data (or anonymized or aggregate information) which cannot reasonably be used to identify you. We will maintain and use this data only in a de-identified form and will not attempt to re-identify such data, except as permitted by applicable law.

 

Information we collect from others

We may collect personal information about you from publicly available and other sources, including:

  • Service providers and contractors. Service providers and contractors may collect personal information when processing personal information on our behalf for specific business purposes we alone or jointly with other data controllers determine, including information you provide to us and that we generate and automatically collect. 

     

  • Social media platforms and content distribution channels. When you interact with content or features provided by social media platforms on our online services or our content or ads on social media platforms (like login or sign-in features or tools that allow you to share our content with others), we may obtain information from the social media platforms, including your username, user ID, demographic information, and other service-related information, subject to the settings and privacy practices of the relevant social media platform. In addition, when you interact with our content, products, services, or ads available on third-party sites, apps, content distribution channels, or other media (like video sharing and social network websites and apps), we may obtain information from those third-party sources. The information we receive may include information about the content you view or access, your demographic information, and information about your interests.     
  • Other third parties. We may receive information from third parties that help us operate our business and provide our products and services, such as payment processors, shipping and fulfillment providers, fraud prevention services, and advertising and analytics providers.

    How we use personal information

    We use personal information we collect to:

    Provide products and services. These uses include providing products and services you purchase and request, such as processing transactions and payments, fulfilling orders, maintaining and servicing customer accounts and providing promotions and other offers. We also use information to improve and develop new products and services. 

  • Communicate with you. 

    These uses include responding to your inquiries, providing customer service and technical support, sending you transactional and related communications about your purchases and product or policy changes, and sending you communications about promotions, offers, and products or services we think may be of interest to you.

  • Operate and improve online services. These uses include operating, troubleshooting, improving, and developing new online services and features, as well as learning how you and other users interact with and respond to our online services and advertisements.

 

  • Personalize online content and experiences. These uses include personalizing online content, providing recommendations and reminders, and enhancing the quality of your overall experience with our online services (like retaining your user preferences and presenting content most effectively for the browser or device you use to access our online services). We may try to establish cross-device connections and link the different browsers and devices you use to access or use our online services to help us recognize you as a customer or visitor and provide you with a seamless and consistent personalized experience when interacting with us using different browsers or devices.
  • Market and advertise. These uses include developing, managing, and conducting advertising and marketing campaigns. We may use personal information to serve targeted ads and analyze and measure the performance and reach of our advertising and marketing efforts (on our online services and elsewhere) based on your online activities and how you interact with our advertising and marketing. We may also use personal information to create and identify audiences that are most likely to respond to ads based on information we have already collected or infer about your interests and preferences.  
  • Maintain safety and security and combat illegal activities. These uses include maintaining safety and security in our stores, as well as preventing, detecting, and investigating security incidents or activities that may violate our policies or be illegal, and helping to ensure the ability of our networks and information systems to detect security incidents that may compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted personal information. 
  • Comply with legal obligations. These uses include complying with our legal and regulatory obligations (such as maintaining records of your privacy requests, preferences, and choices), protecting our rights and the rights of others, and fulfilling our corporate obligations.  

For residents in certain jurisdictions outside the United States, we may process your personal information on the following grounds:

  • To perform our contractual obligations to you. We process your information to provide you with our online services and other products and services, related content, and to communicate with you. For example, when you purchase from us, we process your contact and payment information to fulfill our commercial obligations, communicate with you about your purchases and requested services, and provide customer services you request. Failure to provide requested information could prevent or delay the fulfillment of our contractual obligations.
  • To pursue our legitimate interests. We process your information to provide you with our online services and other products and services, to communicate with you, and for our advertising and marketing purposes. For example, our legitimate interests may include making improvements to and understanding how you interact with our online services and, as appropriate, sending you communications about our products and services we think may be of interest to you. To accomplish our legitimate interests, we may share your information with other parties (as outlined in the “Disclosure of personal information and recipients” section of this Privacy Policy), including for our advertising and marketing purposes. We maintain safeguards to protect the information we process to pursue our legitimate interests.
  • To comply with our legal obligations and protect our rights. We process and share your information as necessary to comply with our legal obligations and protect our rights and the rights of others. For example, we may be required to collect certain information from you when processing your purchase and payment information for tax, regulatory compliance, or financial reporting reasons.
  • With your consent. If we obtain your consent to process your information, you can withdraw your consent at any time (typically through the same method by which you provided your consent). If you have questions about the process to withdraw your consent, please write to us using the address in your area listed in the “contact us’’ section of this Privacy Policy.

 

Disclosure of personal information and recipients

We may disclose or share the types of personal information we collect with:


  • Service providers and contractors. We may provide or make available personal information to service providers and contractors to process on our behalf for specific business purposes we alone or jointly with other data controllers determine. For example, service providers and contractors may process personal information on our behalf to process payment card transactions, distribute communications, operate online and other communication methods, manage offers and promotions, and provide services for order fulfillment and logistics, data analytics, computer and cloud-based networks, and fraud prevention.   
  • Shopify. Our online store is hosted by Shopify. Shopify collects and processes personal information when you visit or make a purchase from our store to provide and improve services for us and for you. This may include services that use information from your interactions with our store, with other merchants, and with Shopify to provide more personalized experiences, improve services, and support advertising and marketing. Your personal information may be shared with Shopify and other third parties that may be located in countries other than your country of residence. For more information about how Shopify processes your personal information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.
  • Advertising and marketing providers. We may share your information with advertisers (such as advertising agencies, networks, and exchanges). Marketing businesses, third-party data suppliers (such as data aggregators and data resellers), and other entities that help us to create, deliver, and assess our advertising and marketing campaigns and learn more about you and other users of our online services. These parties may combine your personal information with their own records (and records available from other sources) for their own purposes, including for their own and other third-party marketing. We do not share payment information with these parties.

 

For more information about how we may share information for targeted advertising and how you can opt-out, please see the "Your privacy rights and choices” section of this Privacy Policy.  

  • Social media platforms. If you interact with social media widgets, share content using social media share buttons, or access features of our online services that contain content or features provided by social media platforms, the relevant social media platforms may collect or have access to personal information. Please review the privacy policies of the social media platforms you interact with, as we are not responsible for their privacy policies.        


  • Parties you direct us to share information with. We may share your information with third parties with your consent or at your request.
  • Others when required by law or as necessary to protect our rights. We may share your information to comply with or enforce the law, legal process, or applicable industry standards (including responding to court orders, warrants, subpoenas, and other requests from public and government authorities) and as we believe is necessary or appropriate to protect, enforce, or defend our legal rights (including with third parties to help us prevent, detect, and investigate security incidents and combat fraud or other illegal activities) and protect individuals’ privacy and safety. 
  • Parties involved in corporate transactions. We reserve the right to transfer any of the information we have about you to proceed with the consideration, negotiation, or completion of a sale or transfer of all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition, or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation.

 

Your privacy rights and choices

Depending on where you reside and legal limitations, applicable laws in your jurisdiction may grant you the right to make certain privacy requests. Even if you do not live in one of these jurisdictions, we allow you to make the same requests, and we will take reasonable steps to fulfill them.

You may request to:

  • Know. You may request a copy of the personal information we have collected about you.
  • Delete. You may request that we delete the personal information we have collected about you.
  • Correct. You may request to have inaccurate information about you corrected.
  • Opt-out of sharing for targeted ads. You may opt out of our sharing certain personal information with other parties to provide analytics services and serve targeted ads on our behalf.

 

How to make a request to know, delete, or correct

To make a request to know, delete, or correct your personal information, please contact us by email at shopluminousy@gmail.com, by phone at 1-888-585-8622, or by mail at:

Privacy Request
LUMINOUSY LLC
10300 Little Patuxent Pkwy, The Mall in Columbia
Columbia, MD 21044
United States

You may also review and correct certain personal information by signing in to and managing your customer account information.

 

You may have an authorized agent make a request on your behalf. Your agent will be required to provide written proof that you gave the agent signed permission to submit the request on your behalf. In some cases, we may ask you to verify your identity directly with us or directly confirm that you provided the agent permission to submit the request on your behalf.

  • Reviewing and correcting personal information. If you have created a customer account, you may review and update certain account information and preferences by signing in to your customer account.

We work to fulfill requests within the time frames provided by applicable law, and, in some cases, fulfillment may take up to 30 or 45 days depending on where you reside.

Opt-out of sharing for targeted advertising 

We may share personal information with other parties to provide analytics services and serve ads on our behalf targeted to your interests and based on your online activities. Information may be linked to your browser or device (like cookies and similar tracking technologies) and related to you if you have a customer account or interact with us in other ways. These parties may use the information for their own marketing and to offer products and services on our online services. 

Your personal information is not shared for money, but certain uses may be deemed the “sale” or “sharing” of personal information under applicable privacy laws. We do not sell or share personal information of individuals we know to be under 16 years of age.

To opt out of certain sharing of your personal information for targeted advertising, please visit the “Your Privacy Choices” page available through our website, where applicable.

Some browsers allow you to enable privacy controls in the browser's settings to automatically signal your opt-out preference to the websites you visit (like the Global Privacy Control). We honor the Global Privacy Control as a valid request to opt out of the sharing of information linked to your browser.

Please keep in mind:

  • Opt-out tools are limited to the browser or device you use because they work off your browser ID and device ID. If you’re not signed in to your customer account or don’t have a customer account, you will need to opt-out on each browser and device you use.
  • Your browser may save some information in its cookies and cache to maintain your privacy preferences. Clearing these may remove opt-out preferences, requiring you to opt-out again.
  • If you opt-out, you may still see ads online, but these ads will not be based on your inferred interests.
  • Some automated means may still be used to collect information about your interactions with our online services for the other purposes described in this Privacy Policy (like to remember user preferences or enable specific functionality).
  • We use necessary cookies to make our sites work. Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the sites function. 

As online environments continue to evolve, additional opt-out mechanisms or privacy settings may become available to you. We encourage you to review the information on opt-outs and settings that browser owners, device manufacturers, technology companies, and industry associations make available to you.

 

Reasons a request may be denied and exceptions

We may deny your request if we are unable to verify your identity. We use your confirmation of your email address as one way to verify your identity. For example, we may deny your request if you don’t respond in a timely manner to our request to confirm your email address or provide other requested information necessary for us to verify your identity or process your request. We may deny a request from an authorized agent if the agent does not provide required permissions.

If you make a request to delete your personal information, we may not be able to delete certain information if the information is required for us to process your purchase payments or fulfill your orders (exchanges or returns) or requested services. 

We may not be able to honor your request to the extent it otherwise restricts our ability to comply with applicable law (including cooperating with law enforcement) or our regulatory obligations (like maintaining records of your requests and preferences) or in our good-faith judgment we believe information is necessary to exercise or defend a legal claim or protect our operations and property or the privacy, safety, and property of others.

 

If we deny your request, you may appeal our decision by contacting us using the information listed in the “Contact us” section of this Privacy Policy.

 

Non-discrimination

We do not discriminate against anyone for exercising their privacy rights or making similar requests.

Automated individual decision-making

We do not make decisions about you based solely on automated processing of your personal information, including profiling, which produces legal effects or similarly significantly affects you, unless necessary for entering into or performing a contract with you based on your explicit consent or as authorized by applicable law.

Email marketing

You may opt-out of receiving marketing or promotional emails from us by clicking on the “unsubscribe” link contained in such emails. Please keep in mind that if you opt out of receiving marketing or promotional emails, we may still send you transactional communications, such as those relating to your purchases.

  

Sensitive personal information

We do not use or disclose sensitive personal information unless it is necessary to provide the goods or perform the services you have requested (such as processing or fulfilling orders and transactions), with your consent, or as otherwise authorized by applicable law (such as to prevent, detect, and investigate security incidents, ensure physical safety, and show non-personalized advertising as part of your current interaction with us). We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. 

Children’s privacy

We do not knowingly collect personal information directly from children under the age of 13 (16 in the United Kingdom or European Union) without parental consent. Our online services are general audience properties and are not specifically targeted to or intended for use by children.   

 

Retention of personal information

We retain personal information for the length of time needed to fulfill the purposes for collection unless a longer retention period is required or permitted by applicable law.  

Data transfers

We are based in the United States. If you access our online services or make a purchase from outside the United States, your personal information may be transferred to, stored, or processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from those in your country of residence. Where required by applicable law, we take appropriate measures to protect personal information transferred across borders.


Information safeguards

 

Our goal is to provide you with safe and convenient experiences when you interact with us. We maintain reasonable technical and organizational measures designed to help protect your personal information. However, no method of transmission over the Internet or method of electronic storage is completely secure. If you receive a suspicious communication that appears to be from LUMINOUSY LLC,please contact us using the information provided in the “Contact us” section of this Privacy Policy.


Third-party sites and platforms

We may interact with you through websites, social media platforms, advertising platforms, and other services operated by third parties. Information collected by those third parties is subject to their own privacy policies and practices. Privacy choices you make on third-party services may not apply to information we collect directly through our online services.

Our online services may also contain links to websites or platforms that we do not own or control. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies when you visit their websites or use their services.

 

Policy revisions and updates

We may revise and update this Privacy Policy from time to time, and we encourage you to review it periodically. If we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. If we make material changes, we may provide additional notice, such as posting a notice on our website or providing another appropriate notice.


Contact us

If you have any questions or concerns about this Privacy Policy or our privacy practices, you may contact us by email, mail, or phone:

Email: shopluminousy@gmail.com

Privacy Requests
LUMINOUSY LLC
10300 Little Patuxent Pkwy, The Mall in Columbia
Columbia, MD 21044
United States

Phone: 1-888-585-8622